Answers for business owners.
Plain-language guides to websites, marketing, advertising, social media, and email, written for owners who want results without the jargon.
Written by Gerya Freitas, Founder of GDF Digital.
Websites & Development
Planning, pricing, and improving the website your business runs on.
Our websites & development services3 min read ·
How to make your small business website load faster
4 min read ·
Website redesign or a fresh build: how to decide
3 min read ·
What pages should a small business website have?
5 min read ·
How much does a small business website cost?
Marketing & Strategy
Getting found: local search, Google Business Profile, and a plan that fits.
Our marketing & strategy services3 min read ·
How to get more Google reviews (the right way)
4 min read ·
How to set up and optimize your Google Business Profile
3 min read ·
Local SEO basics: how to show up when customers search nearby
3 min read ·
Is SEO worth it for a small business?
Paid Advertising
Google and Meta ads, budgets, and knowing whether they are working.
Our paid advertising services3 min read ·
How to tell if your ads are working: a plain guide to conversion tracking
3 min read ·
What is a landing page, and why do your ads need one?
3 min read ·
How much should a small business spend on paid ads?
3 min read ·
Google Ads vs. Meta Ads: which is right for your business?
Email & Automation
Email, CRMs, and the systems that save you time behind the scenes.
Our email & automation services3 min read ·
5 simple marketing automations every small business can set up
3 min read ·
How to write a welcome email series that turns subscribers into customers
3 min read ·
What is a CRM, and when does your business need one?
3 min read ·
Email marketing for small businesses: where to start
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